The reason for my holistic niche is because I have a background in holistic health and I am a painter so I know that we are often tech-challenged and intimidated by the internet. In 2006 I decided to change that for myself and began to market my holistic knowledge on line as well as my art.

There is no reason to be bad at marketing just because you are a “creative type”

I was pleasantly surprised to find that there are lots of free and inexpensive resources for building your site, automating tasks and getting the information you need to be a successful online marketer.

The direction we should be taking in our businesses is toward selling online because that is where people are doing a lot of their research before they buy products or services. It does not matter what your business is you need an online presence to allow people to familiarize themselves with you and your company.

How do we shop for services?

How many times do you look online for a local service or vendor before you use the phone book? I don’t know about you but I figured out about 5 years ago that I could throw the phone book in the recycling bin and save myself a lot of space on the bookshelf by using Google instead. Not only did Google take up a lot less room than the phone book; it gave me vastly more choices and a lot more information on the businesses that I found.

We are information junkies we want more, more, more!

Surprisingly, although I am often able to find a phone number and address for a business there are still many businesses that do not have websites or more than a couple of lines of information. Sometimes this frustrates me because if it is the middle of the night I can’t call them! Gasp! I can’t get as much info as I would like if they don’t have a site or blog.

Even if most of your business is done one on one you should utilize a blog or a website to market and connect to people online. The reason you want to be online is that you can help and effect more people in a shorter amount of time. You can also automate various tasks and find or create products that relate to your business to sell on line and build some passive income for yourself.

So let’s get our creative butts in gear and modernize the way we do business!